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V33 Group |
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The Group's brands |
Subsidiaries & Distributors |
Access to the Group's site |
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Industrial and logistical organisation  Domblans, the main production site comprises 20 ha with a surface area for production of 27,000 m². In 2002, V33 installed a new production unit on the site specialising in waterbased products. With a total surface area of 5,000 m², this unit, equipped with ultra-modern facilities, provides a potential production capacity of 40,000 tonnes per year and great flexibility in manufacturing and packaging. V33 has installed effective methods for short response times, with two distribution platforms, in Lyon and Domblans. Also, each overseas subsidiary has a depot for redistribution, thus assuring a high level of service and total customer satisfaction for the group's customers throughout Europe.
Research and development The expertise of the company's researchers and the hi-tech equipment of its laboratory enable the V33 Group to achieve 4 or 5 major innovations each year, which are the result of an enthusiastic policy in Research and Development.
Rigorous test protocols are used at all stages of new product development and for even greater transparency are subject to the requirements of the most demanding French or European organisations (CTBA, ECOLABEL...).
The commercial and marketing department The anticipation of new market trends and consumer demands are at the heart of V33's interests. The marketing teams, the powerful presence of the commercial team on the ground (more than 100 people across Europe) who are in daily contact with buyers, and the customer service department who listen to consumers, all ensure we are as close as possible to their requirements and are aware of new needs arising in the marketplace. V33 has been able to adapt to the emergence of new pratices and trends in the home: the feminisation of the customer base, the arrival of new consumer categories, the constant need for new products and simplicity, and environmental awareness.
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